Possibly the worst marketing campaign ever

Cadbury chocolate spent 6.2 million Euros on a marketing campaign that features a gorilla playing the drums in Phil Collin's song "In the Air Tonight". It's being called a "90 second film" by Cadbury. FILM? You have to be kidding me.

I have always been a firm believer that everything is better with monkeys. You take a situation and add monkeys and it is funny and entertaining. The online game "Bloons" has monkeys throwing darts at balloons. Brilliant! Add a monkey as a side kick to Clint Eastwood...movie magic! My faith in the "A monkey makes it better" idea is damaged beyond repair. I may never eat Cadbury again.