Sunday, November 4, 2007

That's a sweet ride

Lick through over 700 lbs. of chocolate to win a jeep.

Seven people in Cleveland, Ohio licked their way through more than 700 pounds of chocolate in the "Sweetest Day the Jeep Way" challenge in Cleveland. After licking her way through a chocolate-covered Jeep grill and searching through more than 45,000 pieces of wrapped candy, Anne Gemkow of Chicago tasted victory, winning an all-new 2008 Jeep Liberty 4x4 with Sky Slider roof.

"For the Sweetest Day the Jeep Way challenge, we looked for people who are just as passionate about their sweet tooth as they are about their Jeep vehicles and who want to have fun out there," said John Plecha, Director - Jeep Brand Marketing and Global Communications. "Since Jeep owners love to cover their vehicles in mud, we decided to cover each of the seven Jeep models in chocolate instead and create a one-of-a-kind contest for a fun twist on the Sweetest Day tradition."

To "sweeten the pot" for boys and girls in the Cleveland area, the Chrysler Foundation donated $7,000 - $1,000 for each of the vehicles in the Jeep lineup - to the Boys & Girls Clubs of Cleveland during the Sweetest Day the Jeep Way event.

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